Privacy Policy

Last updated: 28 April 2026

Organization: Robsonus AB

Organization Number: 559219-1687

Address: Ringvägen 53, Apt. 1201, 137 31 Västerhaninge, Stockholm County, Sweden

Email: robert@robsonus.com

Phone: +46 70 405 32 64

1. Overview

Robsonus AB ("we", "us", "our" or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in accordance with the General Data Protection Regulation (GDPR), the Swedish Data Protection Act (GDPR implementation), and other applicable data protection laws.

2. Data Controller

Robsonus AB is the data controller responsible for the processing of personal data. For any inquiries regarding this Privacy Policy or our data processing practices, please contact us at the address above.

Robsonus AB is not required to appoint a Data Protection Officer (DPO) under Article 37 GDPR, as the company does not engage in large-scale systematic processing of sensitive personal data and is not a public authority. For data protection enquiries, please contact us directly at robert@robsonus.com.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

Contact Information: Name, email address, phone number, company name, job title (when you submit our contact form or otherwise contact us)
Website Usage Data: IP address, browser type, pages visited, referrer URL, timestamp (collected via Google Analytics 4)
Cookie Data: Information about your consent preferences and tracking cookies (managed via Cookiebot)
Conversion Data: Information about conversions and interactions with our services (tracked via Google Ads and Google Tag Manager)
Hashed User-Provided Data: When you submit our contact form and consent to marketing cookies, your email address is hashed (SHA-256) and transmitted to Google Analytics 4 and Google Ads to improve conversion measurement accuracy. The original email is never shared — only the irreversible hash.
Cross-Device Data (Google Signals): If you are signed into your Google account and have enabled ad personalization, Google may associate your visits across devices using Google Signals. This only applies if you have granted marketing consent via our cookie banner.

Providing data via the contact form is voluntary. If you do not provide an email address or phone number, we will be unable to respond to your enquiry. Website usage data is collected automatically via cookies — you can manage these through the cookie settings.

4. Legal Basis for Processing

We process personal data on the following legal bases:

Consent (Article 6(1)(a) GDPR): For non-essential analytics, marketing cookies, and remarketing (via Google Ads)
Legitimate Interest (Article 6(1)(f) GDPR): For website analytics to understand user behavior and improve our services
Contract Performance (Article 6(1)(b) GDPR): To respond to inquiries and provide services requested
Legal Obligation (Article 6(1)(c) GDPR): Where required by Swedish law

5. Purposes of Processing

We process personal data for the following purposes:

To respond to your inquiries and provide information about our services
To analyze website traffic, user behavior, and campaign performance (Google Analytics 4)
To track conversions and optimize advertising campaigns (Google Ads)
To manage user consent preferences (Cookiebot)
To prevent fraud and improve website security
To comply with legal obligations

6. Third-Party Services and Data Sharing

We may share personal data with the following third parties:

Google LLC (United States)

Google Analytics 4: Website traffic, user behavior, event tracking
Google Ads: Conversion tracking, remarketing campaigns
Google Tag Manager: Tag management and event tracking
Google Signals: Cross-device tracking and demographic/interest data for users signed into Google who have consented to ad personalization. Enables improved audience reporting and cross-device remarketing. Requires marketing consent.
Enhanced Conversions / User-provided data: Hashed (SHA-256) email address from contact form submissions is transmitted to Google Ads and Google Analytics 4 to improve conversion measurement accuracy and audience quality. Requires marketing consent.
Data Transfer: Data is transferred to the United States under the Standard Contractual Clauses (SCCs)
Data Framework: Google LLC participates in the EU-U.S. Data Privacy Framework

Cookiebot (Usercentrics GmbH, Germany)

Purpose: Cookie consent management and Google Consent Mode v2 implementation
Data Shared: Cookie preferences, consent status, timestamps
Privacy Policy: Usercentrics Privacy Policy

Email Service (if applicable)

If you submit a contact form, your information may be processed by our email service provider for message delivery.

7. Data Retention

We retain personal data as follows:

Contact Form Submissions: Retained for 3 years or until you request deletion
Google Analytics Data: Retained according to Google's retention policies (default: 14 months)
Cookie Preferences: Retained according to Cookiebot's settings
Website Logs: Retained for 3 months for security purposes

8. Your Rights Under GDPR

You have the following rights regarding your personal data:

Right to Access: You can request a copy of your personal data
Right to Rectification: You can request correction of inaccurate data
Right to Erasure: You can request deletion of your data (subject to legal obligations)
Right to Restrict Processing: You can request limitation of processing
Right to Object: You can object to processing for marketing purposes
Right to Data Portability: You can request your data in a portable format
Right to Withdraw Consent: You can withdraw consent for analytics and marketing cookies

To exercise any of these rights, please contact us at robert@robsonus.com or write to our address above. We will respond within 30 days.

9. Cookie Policy

For detailed information about cookies and cookie management, please see our Cookie Policy.

10. Google Consent Mode v2

We use Google Consent Mode v2 (Advanced implementation) to respect user consent preferences. All Google tags default to denied state on page load. Your consent choices via Cookiebot are synchronized with Google services in real time.

ad_storage: Marketing cookies (Google Ads) — requires explicit consent
ad_user_data: Sending user data (hashed email) to Google for advertising — requires explicit consent
ad_personalization: Personalized ads and Google Signals — requires explicit consent
analytics_storage: Analytics cookies (Google Analytics 4) — requires explicit consent
security_storage: Fraud prevention cookies — always active, no consent required

When consent is denied, Google tags send cookieless pings only (no cookies stored, no personal data). When consent is granted, full measurement data is sent. You can withdraw or change your consent at any time via the cookie settings link in the footer.

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include SSL/TLS encryption, secure server infrastructure, and regular security assessments.

12. International Transfers

Some of your personal data may be transferred to countries outside the EU/EEA (such as the United States for Google services). We rely on Standard Contractual Clauses and other adequacy mechanisms to ensure adequate protection.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website constitutes acceptance of the updated policy.

14. Contact Information

If you have questions about this Privacy Policy or our data processing practices, please contact:

Robsonus AB
Email: robert@robsonus.com

15. Supervisory Authority

You have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) if you believe we have violated your data protection rights.

Integritetsskyddsmyndigheten (Swedish Data Protection Authority)
Website: www.imy.se